A Co-Design Approach to Beauty and Barbering at Dundee and Angus College
Service Design Academy
Dundee and Angus College – supported by the Executive Team
Beauty and Barbering Department
Beauty and Barbering staff and students
Local Industry Representatives/Employers
A co-design workshop to kickstart the collaborative process of designing a new Beauty and Barbering Training Academy. The co-design workshop was held to gather information and evidence to support and inform the idea, initially proposed to Dundee and Angus College Executive Team as part of an improvement strategy “Good to Great”.
Alice Ewen and Debbie Donaldson, Course Leaders within the Beauty and Barbering Department at Arbroath Campus, approached the Service Design Academy for help with their proposal having identified a gap in the market and a constantly increasing demand for high end, quality accredited training and upskilling opportunities in Scotland, in an industry that is forever changing.
Alice and Debbie want to co-design a new training academy to ensure that the College staff are as up to date as possible, to offer students the best training to fully equip them for the workplace, whilst collaborating with industry to ensure that the training academy also meets their needs, providing future opportunities for collaboration and work experience for students.
Getting the right people in the room – by inviting staff, students and industry along to the initial ‘Cutting Edge’ workshop and providing the opportunity for everyone to be involved has started a real conversation in and around Dundee. Providing the space, tools and support to collaborate with lots of different potential stakeholders and users allowed for a range of perspectives and ideas to be gathered.
User Research – now that we have everyone we need in the room, we need to listen to their experiences, insights and ideas. We conducted user interviews where students, staff and industry had the opportunity to interview each other. During the workshop, participants had the opportunity to go into Dundee City Centre and gather further insights from members of the public and other industry/employers around the town.
Ideation – getting participants to be creative! We asked participants to think about the value and benefits a new training academy would have for Dundee by using an ideation technique called Tomorrow’s News. As Hazel White, Open Change, often quotes “the best way to have a good idea, is to have lots of them”.
Thank you again to all of the enthusiastic and creative participants that joined us on the first step!
SDA are in the process of gathering and analysing all of the information gathered from the user interviews, pop up research and individual industry interviews that have been held to date. We will use this information to inform the next steps of the proposal and we intend to involve staff, students and industry throughout the process.