March 2025
Start date
11 March 2025
End date
1 April 2025
July 2025
Start date
1 July 2025
End date
22 July 2025
Overview
A 12-hour course over 4 online sessions which has been designed to adapt to the needs of your business.
Use a service design approach to understand your business and uncover ways you can use innovative technology to solve problems, maximize efficiency and develop more effective ways of working.
Who is this course for?
Anyone from your management team to your frontline staff can take part – it’s for you to decide who would benefit from learning new skills and working on your challenge together.
Your staff will learn by doing, using new tools and methods, involving colleagues and customers.
How will this course help you?
- Develop a greater understanding of your business.
- Identify areas of potential improvement.
- Uncover opportunities for innovation.
Course structure
The course runs from 09:30 to 13:00 for the four sessions.
Session 1 - Your Business
You’ll identify together what services you provide and who they are for, before completing a value proposition and business model canvas.
You will gain
- Knowledge of service design and its key principles.
- Methods to document what your customers need, and how your business answers those needs.
Session 2 - User Research
You’ll complete a knowledge capture to kick-start your discovery, before sorting your data into themes.
You’ll be introduced to three user research methods and create a plan for how you’re going to use them.
You will gain
- Ability to complete a user research plan.
- Experience and knowledge capture to kick start your discover, before sorting your data into themes.
Session 3 - Defining Problems
You’ll build a user research wall, before taking time to pause, reflect, and understand what you’ve gathered.
You’ll identify key themes and problem areas, thinking about their causes and effects.
You will gain
- Experience building a user research wall.
- Skills in analysis and synthesis of research.
- An understanding of the problems present in your business, including their causes and effects.
Session 4 - Sparking Solutions
You’ll take a deep dive into your identified problems, assessing the size and impact of each one, alongside where they show up.
You’ll create clearly defined problem statements and a plan for success – ready to create solutions.
You will gain
- In-depth analysis of the problems which exist in your business.
- Evidence-based problem statements detailing what issues your business needs to resolve.
- A plan for success, setting out the next steps for your staff after the course is complete.
Timetable
This course takes place on Wednesday mornings over four weeks.
May 2025
Session 1
3.5 hours with two 15-minute breaks
Session 2
3.5 hours with two 15-minute breaks
Session 3
3.5 hours with two 15-minute breaks
Session 4
3.5 hours with two 15-minute breaks
March 2025
Session 1
3.5 hours with two 15-minute breaks
Session 2
3.5 hours with two 15-minute breaks
Session 3
3.5 hours with two 15-minute breaks
Session 4
4 hours with two 15-minute breaks
July 2025
Session 1
3.5 hours with two 15-minute breaks
Session 2
3.5 hours with two 15-minute breaks
Session 3
3.5 hours with two 15-minute breaks
Session 4
4 hours with two 15-minute breaks
Teaching and assessment
This course is delivered live and online using Microsoft Teams. It is an interactive course delivered by service design experts who are highly experienced in training with a learn-by-doing approach. This course is taught in English.
This course is not assessed, but you will receive a digital certificate from the Service Design Academy.
We were the first organisation in the world to be accredited by the Service Design Network, which means our courses are accredited by them.
Equipment
You will need a computer with a fast and reliable connection to the internet, a camera, and a microphone.
To ensure the best possible experience for yourself and others, we recommend that your wear a headset to provide clarity of sound and improved live captions for those who use them.
Tools
We deliver our training using Microsoft Teams and Miro.
There is no requirement for you to install this software or create an account in advance of the course.
Although both tools are available as downloadable apps which may enhance your experience, each is available on the web without an account. We recommend that you use Google Chrome for the best experience.
Fees and funding
£595 GBP
As a provider of education, we do not charge, and you do not pay VAT on our course fees.
Small and medium-sized businesses with fewer than 250 employees, based in the Tay Cities region (Angus, Dundee, Fife, and Perth & Kinross), can access fully funded opportunities through the Tay Cities SME Skills Fund.
Contact The Business Partnership Team for more information.
How to book
To reserve your place, simply click the “Book Now” button. We will then be in touch for you to complete your enrolment.
March 2025
Start date
11 March 2025
End date
1 April 2025
July 2025
Start date
1 July 2025
End date
22 July 2025
Booking multiple places
Please contact us and we can arrange this for you.
If you’re booking a lot of spaces, you may want to talk to us about a customised course especially for your business.