It’s been just over a week since Dundee and Angus College unveiled an ambitious and transformational vision for supporting economic growth and regeneration in our communities. Already, Scotland’s First Minister,...

UX Conference

Perception vs reality of what designers do Ernest Hemingway coined the phrase  “iceberg theory” as a writing technique where the writer only shares superficial details, allowing the reader to work...

Service Designers taking part in SDA workshop

If you want to go quickly, go alone. If you want to go far, go together. African Proverb Specialist service designers have a critical role to play in the development...

Local designer Linsey McIntosh with the finished warp and weft of magical tartan

One of Service Design Academy’s standout moments of 2023 was when we helped to co-design a unique lived experience tartan at CanDu Cancer Dundee Support Network’s conference at the V&A...

The cost to business of having to address poor customer service shows how important the quality of the experience is – it’s not just the product or price, the actual...