February 2025
Start date
13 February 2025
End date
13 March 2025
May 2025
Start date
13 May 2025
End date
10 June 2025
Overview
This 5-day course provides a thorough, hands-on introduction to service design, perfect for those looking to achieve a working level of competency. Through practical, learn-by-doing activities, you will:
- Enhance your skills: Build on your existing knowledge and expand your design toolkit.
- Deepen your understanding: Gain a comprehensive understanding of the service design process.
- Practically apply your learning: Apply what you learn in real-world scenarios, ensuring you can confidently use service design in your professional practice.
By the end of the course, you’ll be equipped with the skills and knowledge to effectively implement service design principles and drive innovation within your organisation or community.
Who is this course for?
This course is for teams and Individuals looking to grow their problem-solving skills and apply service design tools in their work to tackle business challenges.
You will learn how to adopt a human-centred approach to drive innovation and improve services.
If you’re looking to develop a working knowledge of service design and apply it in your professional practice, this course is ideal for you.
How will this course help you?
Practical service design provides a thorough, hands-on introduction to service design, perfect for those looking to achieve a working level of competency. Through practical, learn-by-doing activities, you will:
- Enhance your skills by building on your existing knowledge
- Deepen your understanding by gaining a comprehensive understanding of the service design process.
- Put what you’ve learned in practice by applying your learning in real-world scenarios, making sure you can confidently use service design in your professional practice.
Course structure
The course runs from 10:00 to 16:00 one day a week for 5 sessions
Session 1: Introduction to service design
- Tuesday 13 May 2025
- 10:00 - 16:00
You’ll start by learning the fundamentals of service design, including principles of good services.
You will engage in knowledge capture and affinity mapping activities to form teams and develop a user research plan.
You will gain
- A solid understanding of service design principles.
- The ability to plan and conduct user research.
Gap task
Each team will complete a short gap task which will be based on their team user research plan.
Each person is expected to do a small piece of research (30-40 minutes) to bring back to day two.
Session 2: User research and data analysis
- Tuesday 20 May 2025
- 10:00 - 16:00
The teams will reconnect sharing the data that they have captured in the ‘gap task’.
Service design tools will be utilised to make sense of the data that has been captured to understand and refine the research themes.
You will gain
- Skills in data analysis.
- The ability to synthesise research findings.
- Translate findings actionable insights.
Session 3: Ideation and problem solving
- Tuesday 27 May 2025
- 10:00 - 16:00
After identifying themes/problems from their research data all the information gathered by each team will be formed into opportunity statements.
These opportunity statements will feed into ideation where the teams will generate multiple ideas to solve their identified problems.
You will gain
- Enhanced problem-solving skills.
- Experience in generating innovative ideas.
Session 4: Prototyping and feedback
- Tuesday 3 June 2025
- 10:00 - 16:00
This session will begin with an introduction to prototyping; it’s uses in the design process and examples of methods that can be used.
Each team will prototype their chosen ideas and gather critical feedback to iterate/improve on them.
You will gain
- Practical experience in prototyping.
- The ability to use feedback to refine solutions.
Session 5: Implementation and storytelling
- Tuesday 10 June 2025
- 10:00 - 16:00
In this final session we will begin to explore how each of the team’s final ideas could be delivered and implemented.
Teams will use service design tools and methods that can support them to share service stories which can enable buy-in for new projects, ideas and the service design process.
This structured approach ensures that by the end of the course, you will have a comprehensive, practical understanding of the service design process and be equipped to apply it in your professional practice.
You will gain
- Skills in implementation.
- Confidence in storytelling to gain understanding.
- The ability to effectively communicate and advocate for your service design solutions.
Fees and funding
£1795 GBP
As a provider of education, we do not charge, and you do not pay VAT on our course fees.
How to book
Booking multiple places
Please contact us and we can arrange this for you.
If you’re booking a lot of spaces, you may want to talk to us about a customised course especially for your business.