It’s been just over a week since Dundee and Angus College unveiled an ambitious and transformational vision for supporting economic growth and regeneration in our communities. Already, Scotland’s First Minister,...

Service design is about understanding and addressing the real needs of people: developing solutions that are not only effective but also come from empathy, equity and inclusion. By focusing on...

UX Conference

Perception vs reality of what designers do Ernest Hemingway coined the phrase  “iceberg theory” as a writing technique where the writer only shares superficial details, allowing the reader to work...

SDA consultant John King presenting the iceberg challenge at a workshop

We believe that building skills and capability in service design goes beyond gaining knowledge. It involves applying learning with real examples and developing skills through your experience with others.  If...